COLD WARS: The ZICAM Story

About the Book

Cold Wars: The Zicam Story is an incredible insight into the fascinating world of Dr. Charles B. Hensley and Dr. Rob Davidson. Dr. Charles Hensley, an unconventional former professor, as he strives to develop Zicam, a potential cure for the common cold.

Beginning in the late 1990s amid the chaos of a karaoke party at Cleveland Chiropractic College, Hensley reevaluates his academic career.

Leaving academia, he teams up with former student Rob Davidson to launch a biotech company, facing various challenges such as investor skepticism, partnership conflicts, and competition from established products like Cold-EEZE. Despite these difficulties, they successfully develop Zicam, utilizing their research on zinc's impact on cold viruses.

The narrative captures their journey through triumphs and struggles, highlighting key moments involving investor negotiations and the eventual launch of Zicam, which receives notable attention and acclaim. Themes of ambition, resilience, and transformation are central to the story.

Ultimately, Zicam emerges as a successful product, changing the lives of its founders. Hensley reflects on his personal growth and stability, concluding with Zicam's lasting impact on the healthcare industry and the characters' evolution from chaos to success.

Dr. Charles B. Hensley is described as an internationally known innovator, visionary, entrepreneur, and scientistwith a global footprint.

Key details:

• Innovator and Visionary: He is described as a "scientific trailblazer" who pushed the boundaries of what was thought possible.
• Developer of ZICAM: He is recognized for discovering and developing ZICAM, a cold remedy.
• Media Appearances: He has been featured in USA Today, Time Magazine, and appeared on CNBC Squawk Box Asia.
• Academic Background: He holds a Ph.D. from the University of Southern California in physiology and biophysics and completed a post-doctoral fellowship specializing in gene expression, molecular cardiology, and drug development.
• Author of "Cold Wars: The Zicam Story": This book provides insight into his journey as a scientist and entrepreneur, particularly focusing on the development and marketing of ZICAM.
• Producer in Film: He has been involved in film production.
• Supporter of Arts: He contributed to the inaugural season of REPRISE 2.0 as Chairman and CEO, demonstrating support for the arts.
• Associated with "FLU WARS": He is also associated with "FLU WARS: The VIRA 38 Story," which details his experiences with viral diseases like SARS and Avian influenza.