COLD WARS: THE ZICAM STORY * AUTHOR
The narrative follows Dr. Charles Hensley, an unconventional former USC professor, and his former student Dr. Rob Davidson. In the late 1990s, Hensley decided to leave academia to launch a biotechnology startup focused on the effects of zinc on cold viruses.
FOR IMMEDIATE RELEASE$ 25M Intellectual Thriller 'Cold Wars: The Zicam Story' Officially Greenlit for Feature Film Adaptation
LOS ANGELES, CA — The high-stakes corporate warfare and scientific intrigue behind one of America’s most famous over-the-counter remedies is coming to the silver screen. Producers Steve Wheeler and Dr. Charles B. Hensley, alongside Executive Producer Arthur A. Seidelman, today announced the feature film development of Cold Wars: The Zicam Story, backed by a $25,000,000 production budget.
Based on the dramatic biographical book by Dr. Charles B. Hensley, the film explores the chaotic journey from scientific breakthrough to mass-market domination. Stylized as a fast-paced intellectual thriller, early production profiles compare the project's creative direction to The Social Network. Audiences can expect rapid-fire dialogue, tense legal drama, and a deep dive into industry sabotage.The narrative tracks Dr. Hensley’s fierce rivalries and the relentless battles required to launch the zinc-based cold remedy, Zicam, against intense institutional resistance. The project is being developed directly through Dr. Hensley’s newly founded music, television, and film production enterprise—a media ecosystem built to cross-monetize his literary catalog into premium theatrical content.
About the Production Team
- Dr. Charles B. Hensley (Producer/Author): Scientist, entrepreneur, and founder of a multi-platform entertainment enterprise specializing in adapting high-stakes literary properties.
- Steve Wheeler (Producer): Veteran film producer specializing in financing and structuring independent feature films.
- Arthur A. Seidelman (Executive Producer): Award-winning director and producer with decades of experience spanning Broadway, television, and major motion pictures.
Current Status: The project has secured 70% of its financing. Sales agents are aligned for a minimum guarantee, and the production team is actively attaching a director and lead actor
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