Intellectual Thriller 'Cold Wars: The Zicam Story' Greenlit for $25M Feature Film Adaptation
LOS ANGELES, CA — The high-stakes corporate warfare and scientific intrigue behind one of America’s most famous over-the-counter remedies is coming to the silver screen. Producers Steve Wheeler and Dr. Charles B. Hensley, alongside Executive Producer Arthur A. Seidelman, today officially announced the feature film development of Cold Wars: The Zicam Story, backed by a $25,000,000 production budget.
Based on the dramatic biographical book penned by Dr. Charles B. Hensley, the film explores the chaotic journey from scientific breakthrough to mass-market domination. Stylized as a fast-paced intellectual thriller, early production profiles compare the film's creative direction to a cinematic cross between David Fincher and Aaron Sorkin’s The Social Network. Audiences can expect rapid-fire dialogue, tense legal drama, and a deep dive into industry sabotage.
The narrative tracks Dr. Hensley’s fierce rivalries and the relentless battles required to launch the zinc-based cold remedy, Zicam, against intense institutional resistance. The project is being developed directly through Dr. Hensley’s newly founded music, television, and film production enterprise, a media ecosystem built to directly cross-monetize his literary catalog into premium theatrical content.
About the Production Team
Dr. Charles B. Hensley (Producer/Author): Scientist, entrepreneur, and founder of a multi-platform entertainment enterprise specializing in adapting high-stakes literary properties for film and television.
Steve Wheeler (Producer): Veteran film producer specializing in financing and structuring independent feature films.
Arthur A. Seidelman (Executivew Producer): Award-winning director and producer with decades of experience spanning Broadway, television, and major motion pictures.
