Cold Wars: The Zicam Story" by Dr. Charles B. Hensley is a biographical book that explores the development of the Zicam cold remedy and the author's career as a scientist and entrepreneur. Amazon reviewers frequently praise the book for its fast-paced, cinematic narrative, often comparing it to a "rollercoaster ride".

 Reviewer Sentiment

The book has received significant praise on its Amazon product pages, with readers highlighting the following aspects: 

• "Cinematic Quality": Many reviewers note that the story reads like a "fast-moving thriller" and believe it has the potential to be adapted into a movie.
• Intriguing Narrative: Readers describe being "captivated" by the clash of intellect and ambition between the central figures, Dr. Hensley and Dr. Rob Davidson.
• Unique Tone: Reviews often mention the book's blend of humor, chaos, and "edgy behavior," providing a unique glimpse into the life of a scientist pushing industry boundaries.
• Inspirational Themes: Some reviews focus on the themes of resilience and transformation, tracking the founders' journey from "chaos to success". 

Book Overview & Content

The book, published in April 2025, provides an insider's perspective on the biotechnology industry

• The Plot: It follows Dr. Hensley’s evolution from an esteemed researcher to an unconventional professor as he navigates the tumultuous process of launching Zicam.
• Key Characters: The story centers on Dr. Charles B. Hensley and Dr. Rob Davidson, whom the book describes as "brilliant yet controversial" figures.
• Industry Impact: The narrative covers investor negotiations and the eventual launch of Zicam, concluding with its lasting impact on healthcare. 

Product Information

• Full Title: Cold Wars: The Zicam Story
• Author: Dr. Charles B. Hensley
• Format/Length: Approximately 146 pages
• Publication Date: April 24, 2025
• ISBN-13: 979-8897726691