Dr. Charles B.Hensley

**Professional Title:** Innovator, Scientist, Entrepreneur, and Visionary

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**Overview:**

Dr. Hensley is a pioneering scientist and entrepreneur renowned for pushing the boundaries of biomedical innovation. Celebrated as a "scientific trailblazer," he has made significant contributions across multiple fields, including virology, pharmaceuticals, cosmetics, and entertainment.

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**Scientific Achievements:**

- **Discovery of Cold Infection Mechanism:** First gained prominence by uncovering how viruses infect and cause common colds.

- **Developer of ZICAM:** Invented and marketed ZICAM, a highly successful over-the-counter cold remedy.

- **VIRA 38 & Antiviral Research:** Developed VIRA 38, an antiviral agent targeting SARS, influenza, avian influenza, and other viral diseases, founded PRB Pharmaceuticals to advance these treatments globally.

- **The Hensley Algorithm (2001):** Created to develop antiviral cocktails using natural compounds, especially in response to emerging viral threats.

- **Involvement in Viral Disease Crisis Management:** Consulted during Taiwan’s SARS epidemic (2003) and advised Vietnam and Egypt on avian influenza strategies.

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**Academic Background:**

- **Ph.D. in Physiology and Biophysics:** University of Southern California

- **Post-doctoral Fellowship:** Specialized in gene expression regulation, molecular cardiology, and drug development at USC School of Medicine.

- **Undergraduate Degree:** University of Oklahoma

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**Media & Publications:**

- Featured in **USA Today**, **Time Magazine**, and appeared on **CNBC Squawk Box Asia**.

- Author of **"Cold Wars: The Zicam Story,"** detailing his scientific journey and entrepreneurial experiences.

- Associated with **"FLU WARS: The VIRA 38 Story,"** which chronicles his work with viral diseases like SARS and avian influenza.

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**Industry & Business Ventures:**

- **Gel Tech, LLC:** Co-founded and developed ZICAM and other nasal spray therapies.

- **Nasal Therapeutics:** Innovated antiviral nasal spray therapies.

- **Jovell Inc.:** Ventured into cosmetics.

- **Hensley Records:** Founded a global entertainment label, signing multiple artists.

- **Support for the Arts:** Served as Chairman and CEO of REPRISE 2.0 during its inaugural season.

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**Film & Entertainment:**

- Involved as a producer in film projects.

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**Philanthropy & Global Impact:**

- Played a key role in international viral disease response efforts, providing expertise to governments in Taiwan, Vietnam, and Egypt.

- Demonstrates a commitment to public health and scientific diplomacy.

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**Summary:**

Dr. Hensley is a multifaceted innovator whose work spans scientific research, antiviral therapeutics, cosmetics, and entertainment. His breakthroughs in virology and drug development have made a lasting impact on global health, and his entrepreneurial ventures showcase his versatility and influence across industries.

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