**Series Title:** *Cold Wars*
**Genre:** Drama / Biographical / Inspirational / Business Thriller
**Logline:**
A brilliant but rebellious scientist and an ambitious entrepreneur navigate the cutthroat world of biotech innovation, corporate espionage, and personal ambition, risking everything to bring a revolutionary cold remedy to the world — all while battling institutional politics, rival corporations, and their own demons.
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**Series Pitch**
**Overview:**
*Cold Wars* is a gripping, character-driven drama inspired by the true story of Dr. Charles B. Hensley's fight to revolutionize the common cold market with his groundbreaking product, Zicam. Combining elements of biotech innovation, corporate espionage, and personal redemption, the series explores the high-stakes battles behind the scenes of a scientific breakthrough that could change medicine forever.
**Tone & Style:**
A mix of gritty realism and sharp wit, *Cold Wars* balances tense business battles with intimate character moments. Visually, it employs a sleek, modern aesthetic with high-tech labs, corporate boardrooms, and vibrant personal settings, emphasizing the contrast between the sterile world of science and the chaos of human ambition.
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**Main Characters**
- **Dr. Charles B. Hensley:** A brilliant, rebellious scientist driven by a desire to heal and redefine medicine. His unorthodox methods and fierce independence make him both a hero and an outsider.
- **Rob Davidson:** The ambitious entrepreneur and Hensley's partner, whose sharp business acumen and loyal friendship clash with his own personal struggles and ambitions.
- **Eriko Morita:** A compassionate research scientist and love interest who grounds Hensley's fiery personality and inspires his personal growth.
- **Larry Kaye:** A shrewd investor with a complicated relationship to the science, whose greed and loyalty threaten to derail the mission.
- **Hank & Dr. Kahn:** Institutional figures representing the bureaucratic and political hurdles the duo faces.
- **Antagonists:** Corporate rivals, shady investors, and government regulators who seek to control or suppress the breakthrough.
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**Season Arc:**
**Season 1:**
- The genesis of Zicam, from research breakthroughs to startup struggles.
- The personal and professional conflicts between Hensley and Kaye.
- Navigating the treacherous waters of biotech startups—funding woes, corporate espionage, and ethical dilemmas.
- The series builds to the first public validation of Zicam and the intense media spotlight.
**Season 2:**
- The fight for regulatory approval against powerful industry giants.
- The threat of corporate sabotage and espionage.
- Personal sacrifices and betrayals come to light.
- The series culminates in the successful launch and mass-market success of Zicam, setting the stage for future battles.
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**Themes:**
- Innovation vs. Institutional politics
- Rebellion and integrity in science
- Friendship, loyalty, and betrayal
- The cost of ambition and success
- The relentless pursuit of a better world
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**Why This Series Will Succeed:**
*Cold Wars* taps into the current zeitgeist of biotech innovation, corporate intrigue, and personal stories of perseverance. It combines the thrill of high-stakes business with the emotional depth of characters fighting to make a difference. With a visually striking style and compelling storytelling, it appeals to audiences who love *Breaking Bad*, *The Big Short*, *Silicon Valley*, and *Mad Men*.