Cold Wars: The Zicam Story

This compelling drama chronicles the rebellious journey of Dr. Charles B. Hensley, a former scientist turned biotech innovator, as he fights industry giants and corporate sabotage to bring his revolutionary cold remedy, Zicam, to the world. Blending humor, tension, and personal struggles, the series explores themes of innovation, integrity, and relentless perseverance.

Starting from his chaotic departure from academia, Charles navigates clandestine deals, scientific breakthroughs, and fierce industry competition. Alongside his loyal partner Rob Davidson, he confronts betrayals, industry underestimation, and moral dilemmas, all while refusing to sell out his vision. Their bold moves—from daring product launches to entering unconventional markets like chewing gum—highlight their resilience and ingenuity.

As Zicam gains media attention and market dominance, powerful industry rivals and industry politics threaten their success. The series culminates in a high-stakes battle for control, reputation, and legacy, questioning whether true innovators are heroes or frauds. Ultimately, Charles and his team triumph through unyielding faith in their science and rebellious spirit, leaving a lasting mark on the industry and redefining the meaning of victory.