Artistic, Neuroscience, Author and Film - meet Dr. Hensley

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Cold Wars: The Zicam Story is a biographical book and upcoming film project by Dr. Charles B. Hensley. It chronicles his high-stakes journey developing the homeopathic cold remedy Zicam, his battles with the pharmaceutical establishment, and his life as a scientific "trailblazer". 

The Author: 

Dr. Charles B. Hensley.  Dr. Hensley is an entrepreneur, scientist, and innovator who co-founded Zicam LLC (formerly Gel Tech). His background spans several scientific disciplines:

• Zoology: He earned his Bachelor of Science in Zoology from the University of Oklahoma, where he also played college football.
• Marine Biology: He conducted research at California State University, Long Beach, studying shark behavior under renowned biologist Don Nelson.
• Neurology & Physiology: He holds a Ph.D. in Physiology and Biophysics from the University of Southern California (USC). His work in neuroscience later led to the development of therapies for neurological conditions like migraines through his company, Migranade, Inc.. 

The Book: Cold Wars: The Zicam Story

The book is described as a "cinematic saga" and "high-octane" biography. 

• Content: It covers the creation of Zicam, the clash of minds between Hensley and his colleague Dr. Rob Davidson, and his transition from a respected researcher to a rebellious industry figure.
• Availability: You can find copies through major retailers like Amazon. 

The Movie

Hensley has promoted The Cold Wars: The Zicam Story as a film project. The narrative is specifically noted for it "cinematic quality" and fast pacing, often compared to a Hollywood thriller by readers. Hensley himself has moved into film and television production, forming a holding company to manage cross-media projects. The ArtIn addition to his scientific work, 

Dr. Hensley is a supporter of the arts and an artist himself.

• He is featured on platforms like Saatchi Art, where his biography highlights the intersection of his scientific wonder (like shark behavior) and his creative pursuits.
• He previously served as Chairman and CEO for REPRISE 2.0, a performing arts organization